BRAND STORY

BRAND STORY
ToTsFrishion™️, established in January 2020, embodies a profound fusion of luxury and inspiration. Born from the personal loss of my mom to Leukemia and named in honor of 3 influential women, our brand crafts exquisite Italian handbags that tell stories of resilience and hope. Rooted in community, integrity, and meaningful stories, ToTsFrishion is a platform that encourages individuals to share their journeys through the medium of fashion, bridging elegance with purpose.
BRAND PURPOSE 
ToTsFrishion’s brand purpose is to transform luxury handbags into a canvas for storytelling, providing customers with an opportunity to share their own testimonies or inspiring stories of others, creating a powerful connection between fashion and meaningful narratives. 
BRAND VOICE 
We are more than just a luxury fashion brand; we are a community of individuals who believe in the power of stories. We are on a mission to share your unique narratives of pain, triumph, and faith through our quality handbags. By providing you with a medium to express your journey, we aim to inspire and uplift all women. ToTsFrishion is not just about fashion; it’s about the strength that comes from within, and the connections we forge along the way. Join us in celebrating the beauty of resilience and faith, one story at a time.  
BRAND VALUES
Our brand is built upon a set of fundamental values that shape our identity. We are deeply committed to empowerment, providing individuals, especially women, with a platform to share their unique stories of strength, resilience, and faith. We believe in the power of community, creating a supportive space where cancer stories are celebrated, and meaningful connections are forged. Inspiration is at the heart of our brand, as we draw upon the strength of faith to encourage and uplift individuals in their life journeys. Quality and craftsmanship are integral to our offerings, ensuring that our luxury accessories meet the highest standards. Lastly, inclusivity defines us, as we welcome women from all walks of life to be part of our empowering narrative, forging a bond that transcends fashion and resonates with the human spirit.